The Humanities Program at Providence College
2023
This client came to Fuzati seeking a rebrand, and then, if that went well, a fully designed promotional guide.
I worked with another designer to propose directions they could take as a sub-brand of Providence College. We went from sketches, logos, and moodboards, to 4-5 rounds of revisions. They chose a star as their primary logo (one of my teammate’s designs), with a graphic of St. Dominic in their window’s silhouette as an alternate (one of my designs).
Once a direction was chosen, I spent months working on the promotional piece for them, collaborating with them, our copy team, and our creative director. We started with two visual directions for the booklet. After some rounds of revisions, we got it where they wanted it: It’s aligned with Providence College’s stark black and white, but illustrates the vibrant character of their program to parents, prospective students, and prospective Humanities majors/minors.
